New customers and potential customers will visit your business today and forget about you tomorrow. Think about the last time you scroll-shopped or window-shopped. It might be a little hard for you to remember the details about that much-needed item.
Do you remember that thing you really liked but didn’t buy immediately and now wish you could remember where it was so you can get that once needed item now that you’re ready to buy?
Where did you see that?
What was the name?
As a consumer, I have done that very thing.
There are ways to keep your name, business, and your product loud and memorable. If you’re a business owner, you’ll want to consider many marketing avenues that brand you and your company. But there’s one thing that many businesses overlook.
TL:DR Answer how to keep customers interested
A newsletter.
There are three benefits to publishing a newsletter.
- Communication – Your newsletter will give you a unique advantage. You will know what your customers are looking for in your service and products. You will build that memorable and special relationship by adding personal touches that a newsletter can do.
- Commitment– Unless your new customer has an immediate need, most potential customers won’t buy right away. Sometimes they want to do comparison and review shopping. Before you know it, they’re sidetracked and forgotten the original reason they went searching. A newsletter is a great way to turn that potential client into a loyal client or customer.
- Competency– You’re the expert on your service or product. A regular newsletter is perfect for sharing your knowledge. When people believe that you know what you’re doing or talking about, your reputation will precede you. You become a leader.
Where do you start?
Let’s start here.
A good newsletter can keep customers interested
You will want to keep your customers and clients up-to-date and your staff. Of course, you want to let your subscribers know about the latest product you’re offering, but people want to read about themselves (more on this next). A newsletter that shows appreciation and respect for the consumer is an ingredient that provides long-term success and sustainability.
Do newsletters really work?
The key to making your newsletter successful is to include information that is relevant to your reader. Local stories, surveys, polls, and personalization create value and improve customer relationships. By engaging and weaving in the client’s/customers stories, you build interest leading to customer loyalty.
Keep customers interested and measurable results
When you publish your newsletters electronically, you can easily see the results. A good email autoresponder system will provide open rates, click-through rates, and link usage. You will know what is working and what needs to be revised.
By being consistent, you’ll learn the best way to entertain and engage your clients. Your future and success depend on building a great relationship with your client or customer.
Need help organizing your newsletter planning and content creation? Contact Content Creator Plus to save tons of time and money. Let us publish your content every month at the best price possible. Low rates are available per newsletter, or skip the per piece fee and ask about the monthly rate.
To your success,
Christine Jackson
P.S. You’ve got more important things to worry about than creating content or graphics. Click here to make your newsletter creation simple.